Samsung to Host Galaxy Unpacked Event in New York for the First Time in 3 Years

Galaxy Z Flip 7 and Z Fold 7 expected to debut this July

Samsung Electronics is set to hold its second-half "Galaxy Unpacked" event in New York this July, marking the first time in three years that the tech giant has hosted the event in the U.S. The spotlight is expected to be on its next-generation foldable smartphones—the Galaxy Z Flip 7 and Galaxy Z Fold 7.

According to the IT industry on the 24th, Samsung has begun preparations to hold the Unpacked event in early July in New York. Given the company’s tradition of hosting the event on a Wednesday (local time), July 2 or July 9 are considered the most likely dates.

Last year, Samsung held the "Galaxy Unpacked 2024" event in Paris, France, on Wednesday, July 10 (local time), reinforcing this scheduling pattern.

This year’s choice of New York as the event location marks a return since the launch of the Galaxy Z Fold 4 and Z Flip 4 in 2022. In 2023, Samsung hosted the event in Seoul, and last year in Paris—both globally recognized cultural hubs. The decision to return to New York this year is interpreted as a strategic move to strengthen its presence in the North American market.

According to market research firm Counterpoint Research, in the fourth quarter of last year, Apple held a 65% share of the U.S. smartphone market, while Samsung stood at 18%. Despite the wide gap, the U.S. remains a critical market that Samsung cannot afford to overlook, given its role as a global trendsetter.

At this year’s Unpacked event, Samsung is expected to unveil the Galaxy Z Flip 7 and Galaxy Z Fold 7. According to U.S. tech media and well-known IT tipsters, both models will feature a slimmer, lighter design and enhanced performance compared to their predecessors. The Z Flip 7 is expected to have a larger external display with narrower bezels, while the Z Fold 7 will reportedly be over 1mm thinner and offer an improved crease on its foldable screen.

In addition to hardware upgrades, the new devices will also feature enhanced AI-based functionalities. Since last year, Samsung has integrated AI features into its foldable phones, and the upcoming 7 series is expected to deliver a foldable-optimized AI experience.

Beyond the Z series, there is growing speculation about the possible unveiling of several other devices, including the Galaxy Watch 8 series, the budget-friendly foldable phone dubbed the Galaxy Z Flip FE, a tri-fold phone tentatively called the “G Fold,” and “Project Infinity,” a headset dedicated to extended reality (XR). However, industry watchers believe these devices are more likely to be introduced at a year-end or separate event.

A Samsung Electronics official stated, “Nothing has been officially confirmed yet regarding the Unpacked schedule or the product lineup.”

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